Adrian Ward notes that many people check their phones automatically, often without realizing it, emphasizing that this behavior is deeply ingrained in our daily routines.
Maxi Heitmayer's research indicates that 89% of smartphone checks are unprompted, highlighting how habitual and unconscious this behavior has become in our tech-saturated lives.
Shiri Melumad compares smartphones to adult pacifiers, suggesting that they provide comfort and relieve discomfort in social situations, reinforcing our dependency on them.
Ward labels smartphones as supernormal stimuli, an overwhelming source of constant reinforcement that our brains are not evolutionarily equipped to handle effectively.
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