"Many view the metaverse and associated web3 technologies (blockchain, decentralized computation, cryptocurrencies and NFTs) as the birth of a new internet. For them, it represents a new frontier where augmented reality (AR), virtual reality (VR), mixed reality (MR), gaming, social and commerce collide to create experiences that blur the line between the real and digital worlds. For others, this is all futuristic 'technobabble,' aired by tech geeks and sci-fi nerds."
"The doubters are wrong. I've tried metaverse experiences for myself. From the second I did, the entrepreneur in me has been in overdrive with ideas based on the obvious opportunities for early adopters in this space. Although this year will not see a complete metaverse (far from it), expect to see substantial development of the enabling technological pillars and growing pockets of activity across core platforms and communities. It's time, if you haven't already, to take your first steps into this new world."
The metaverse will merge web3 technologies with AR, VR, MR, gaming, social platforms and commerce to create immersive experiences that blur real and digital worlds. Foundational technologies are advancing quickly and activity is increasing across core platforms and communities, even though a complete metaverse is not imminent. Early experiences reveal clear entrepreneurial and marketing opportunities for businesses and early adopters. Businesses should accept the metaverse's potential, set ethical stances for virtual behavior, and consider impacts on customers and children. Practical preparation includes researching fundamentals, educating teams on enabling technologies, and running initial experiments to build readiness.
Read at The Drum
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