Sara Samaniego, known as Latin America's first recycling influencer, leverages her vibrant personality and social media presence to educate Colombia on recycling practices, sparking a youthful engagement.
Samaniego's character, Marce the Recycler, not only teaches her followers but has also cast a spotlight on the significant yet often neglected community of informal recyclers in Bogota.
In Bogota, the reliance on informal recyclers, approximately 26,000 in total, highlights a unique approach to waste management in cities without regular government collection services.
Through her captivating content, Samaniego has created a passionate community around sustainability, transforming recycling from a neglected task into an engaging and trendy lifestyle.
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