The House Majority PAC, supporting House Democrats, announced a $50 million initiative called the Win Them Back Fund, aimed at appealing to working-class voters ahead of the 2026 midterm elections. President Mike Smith outlined that the fund diverges from previous strategies focused on specific regions and instead targets a diverse demographic across the nation. The plan includes substantial research investments, followed by advertising campaigns and potentially leveraging influencers to engage less active voters, highlighting the urgency of reconnecting with voters who drifted away during the 2024 elections.
We're laying a marker down now, Mike Smith, the president of the House Majority PAC, said in an interview. This is a priority.
Crafting and developing a credible working-class message—an economic-framed message—is the single best thing we can do as a party, Mr. Smith said.
Collection
[
|
...
]