Monica Martino's journey from being broke and fascinated by NYC's holiday markets to becoming a vendor at those markets exemplifies the entrepreneurial spirit fostering creativity and community.
She described her initial experiences at holiday markets as magical, expressing admiration for the vendors selling their goods in what she called 'little jewel boxes'.
Now as a vendor herself, she contributes to the charm of Bryant Park's Winter Village, where her brand, Lemon Zesty, showcases unique tote bags and quirky designs.
Martino’s story highlights a shift from consumer to creator, embodying a small business ethos that emphasizes personal artistry and community engagement during the festive season.
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