Aris Yeager, back then a business major at Northeastern University, starred in a viral TikTok video mimicking a wealthy friend’s tantrum over money for a trip to Miami.
Yeager decided to create a social media persona called Louis, a spoiled son of an ultrarich European family who bullies his way into exclusive New York City venues.
In his skits, Louis embodies the entitled behavior of the ultrawealthy, showcasing how the privileged interact with the world around them, often to an outrageous degree.
The video, titled 'When ur rich international roommate asks his parents for money,' quickly garnered attention, leading Yeager to realize the potential of his comedic observations on wealth.
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