Halloween's transformation from a pagan feast to a multi-billion dollar holiday exemplifies the changing consumer habits in America, highlighting the holiday's growing cultural significance.
Tom Arnold notes that Halloween is a marketer's dream, as it is consistently celebrated on the same day each year and includes consumable products that require annual replenishment.
The 1970s were pivotal for Halloween's commercialization; mass-manufactured costumes and individually wrapped candy allowed the holiday to transition into a major consumer event.
The shift from Halloween being a religious holiday to a secular celebration has broadened its appeal, contributing to its status as one of the largest consumer spending holidays.
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