A Pew Research Center study found only 1 percent of users click links after encountering AI summaries on Google. This indicates a drastic decline in web traffic for many blogs and news sites. Google's 2023 AI Overview feature is changing user behaviors, redirecting them to AI-generated content which may contain errors. Additionally, a personal experience in reporting Spotify’s use of AI-created songs illustrates the importance of credible, fact-checked journalism, as it highlights the struggle between generating traffic and maintaining content value.
Only 1 percent of users who encountered an AI summary clicked the link to the page Google is summarizing, signaling a significant shift in user behavior.
Google's AI Overview feature introduced in 2023 will likely end the flow of traffic to numerous blogs and news sites, severely impacting their businesses.
The AI-powered alternative is perceived as flawed, with its errors presented confidently, making it difficult for users to recognize inaccuracies.
Cynically aiming for increased traffic isn't a sustainable business strategy as it compromises the value and credibility of the information shared.
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