Gary Illyes from Google stated at a recent event that standard SEO practices are enough to achieve visibility in Google AI Overviews, negating the need for GEO or LLMO techniques. Kenichi Suzuki shared this insight on LinkedIn, emphasizing that traditional SEO remains effective for gaining traction in AI summaries. Glenn Gabe acknowledged that while this may seem obvious to many, Illyes's affirmation is valuable. The event included extensive brainstorming sessions and discussions among engineers shaping the future of Google Search.
To get your content to appear in AI Overview, simply use normal SEO practices. You don't need GEO, LLMO or anything else.
Yes, this is obvious for many, but glad he decided to say it.
Keep on SEOing if you want to show up in these AI summaries. Will they lead to clicks, that is another story.
Entering 20+ hours of brainstorming sessions and speaker notes right from the Engineers building the Future of Google Search.
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