According to Scott Wallsten, president of the Technology Policy Institute, "Texts are the most intimate platform there is. We want to hear from family and friends, not politicians." This highlights the invasive nature of political messaging.
Experts observe that political texts have surpassed traditional methods of campaigning, being both cheap and effective. They elicit immediate attention but also contribute to a sense of panic in voters.
As Election Day nears, the tone of texts becomes increasingly dramatic, with messages suggesting urgency over a candidate's survival, which can promote misinformation and cause alarm among potential voters.
While candidates need to communicate with voters, the lack of regulations on political texting creates an environment where scams can flourish, making it difficult for individuals to discern legitimate messages from spam.
#political-messaging #texting-campaigns #voter-engagement #regulation-issues #communication-strategy
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