'You can be talking to one of your friends about going on a vacation to Portugal through a phone call, and then a day later or that same day, what do you see? An advertisement for a trip,' data security expert Andy LoCascio told DailyMail.com.
'For most devices, there is no device state when the microphone is inactive. It is nearly always active when Siri is present on the device or any other voice activated assistant is present,' LoCascio said.
'So many websites say 'we collect information from you and about you,' but consumers are often unaware of what this really entails. The problem is, the form of consent is an all-or-nothing Faustian bargain,' said data privacy expert and consultant Sharon Polsky.
The leak last week came from a pitch deck given by CMG, a marketing partner of Facebook, Amazon and Google, detailing 'Active-Listening,' software that listens in on conversations and sells data to advertisers.
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