Morgan Riddle, a New York University student and influencer, highlighted the prevalence of U.S. Open hats, saying, 'When I was out in the city for my internships, I would see the hats.' This indicates the cultural impact and visibility of the tournament's merchandise beyond the tennis context itself.
Mary Ryan, USTA's senior director of merchandise, states, 'More than 200,000 U.S. Open hats are expected to be sold this year,' emphasizing the demand and the significance of such merchandise in connecting fans to the event.
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