In 2024, broadband speeds increased, averaging 214 Mbps, but the pace of growth significantly slowed, with a 58% decrease from previous years. The report from HighSpeedInternet.com details that consumers may be opting for cheaper, slower plans as pandemic-related demands wane. Despite the slowdown, nearly 83% of consumers still consider speed important, with Brightspeed leading as the fastest provider at 290 Mbps. The overall trend suggests a shift in consumer needs rather than ISP failures in performance.
Internet speed gains fell by approximately 58% in 2024, the weakest results we've seen since we began our performance tracking.
It's important to note that a decrease in improvement doesn't necessarily mean ISPs are doing anything wrong or worse than before.
Customers could be simply choosing cheaper and slower internet plans as the country drifts further away from the pressures of the pandemic, such as remote work.
Almost half (49%) responded that it is very important to them, showing sustained consumer interest in broadband speed despite slower growth.
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