Costco CEO Ron Vachris announced plans to improve warehouse checkout efficiency through technology, specifically mentioning digital membership cards and a Scan & Pay feature in partnership with Instacart. This initiative aims to compete with rival Sam's Club, which has made significant strides in tech enhancements, resulting in better customer satisfaction. Vachris acknowledged the competitive pressure to innovate and indicated that digital improvements could lead to a faster shopping experience, addressing member demand for more tech-driven services in stores.
We've also engaged in some scan-and-go, done by Costco.
We found that digital really enhances the speed of checkout, and so we are really working hard on the digital membership card usage.
...a method called Scan & Pay as a feature of the company's partnership with Instacart.
Such tech improvements have given Sam's Club a significant lift in customer satisfaction ratings.
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