In 2024, consumer spending on in-app purchases and subscriptions reached $150 billion globally, marking a 13% year-over-year increase. Notably, non-gaming apps outpaced gaming apps for the fourth consecutive year with a 25% growth, adding nearly $14 billion in consumer expenditure. The standout growth area was in generative AI applications, which saw an incredible 200% increase in spending, amounting to $1.1 billion. This trend signals a shifting focus toward non-gaming experiences in the mobile app market, with potential for generative AI apps to break into the top grossing categories.
Consumer spending on in-app purchases and subscriptions reached $150 billion globally in 2024, a 13% increase from the previous year, reflecting a strong market trend.
Non-gaming apps saw a significant rise in consumer spending, outpacing gaming apps for the fourth year in a row, with a 25% YoY increase.
Generative AI apps have experienced remarkable growth, with spending surging 200% YoY, indicating a strong and burgeoning sector within the mobile app market.
The growth in consumer spending on non-gaming apps highlights a shifting interest in mobile content, supplementing the overall health of the app economy in 2024.
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