"Thirty eight million people and counting have watched Hbomberguy's near four-hour video Plagiarism and You(Tube), in which the YouTuber real name Harry Brewis forensically dissects intellectual theft across the platform in a work of investigative journalism worthy of a Pulitzer. To put that into perspective, 32 million people in the UK tuned in to watch Princess Diana's funeral broadcast live on the BBC."
"If you're not familiar with the work, video essays may just be the biggest cultural phenomenon you've never heard of. Early versions of video essays thoughtful deep dives that filter cultural analysis through the distinct personality of the creator emerged in the early 2000s, but it was the converging currents of the online left and the creativity that flourished under lockdowns that saw the number of creators rise and the format swell in popularity."
"Prevailing common sense in the boardrooms of streaming services and broadcasting corporations is that attention, both in terms of quality and quantity, is dwindling. Research from the psychologist Gloria Mark has shown that attention times are declining, now averaging 47 seconds on a given task while using an electronic device. This creates an issue for the commissioning of factual entertainment, which by its nature requires viewers to engage with ideas."
Hbomberguy's near four-hour Plagiarism and You(Tube) video has attracted 38 million views, surpassing audiences for major national broadcasts. Video essays began in the early 2000s as thoughtful deep dives that mix cultural analysis with creator personality. The convergence of online political movements and creative output during lockdowns accelerated creator growth and format popularity. The British Film Institute issues an annual ranking of video essays. Research by psychologist Gloria Mark reports average attention on electronic tasks is now about 47 seconds. Streaming platforms have prioritized easily digestible factual entertainment, and public broadcasters have followed suit. Short-form platforms typically range from 30 seconds to ten minutes.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]