Comcast's decision to spin off its cable networks, which include MSNBC and CNBC, reflects a strategic move to separate its traditional TV assets from its more dynamic divisions like film and theme parks.
The new public company formed from the spinoff will control cable channels generating roughly $7 billion in annual revenue, including USA, Oxygen, E!, Syfy, and Golf Channel, indicating a significant restructuring in Comcast's media strategy.
Brian Roberts' pivot to a spinoff is reminiscent of strategies used by cable pioneer John Malone, suggesting a shift in focus from cable's once-dominant role in media to more sustainable ventures.
As viewers increasingly abandon traditional cable for streaming options like Netflix and YouTube TV, the long-term decline in cable television viewership underscores why Comcast is making this bold move.
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