Li Dongmei transitioned from operating kindergartens to focusing on the elderly, highlighting the shift in demand due to China's declining birthrate and aging population.
"The biggest economy is the silver economy... it's bigger than the children's market," said Ms. Li, reflecting the changing demographics and economic opportunities.
The adverse effects of demographic change are evident for Chinese businesses focusing on children, many of whom are either scaling back operations or altering their business models.
In 2020, the social and economic disruptions from Covid-19 prompted Li to pivot her focus to classes for seniors, which are now fully booked.
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