Heritage jewelry houses like Cartier and Tiffany & Company historically crafted precious home objects for wealthy clients, proving that beauty could be found in the mundane.
Independent jewelers are leveraging their creative potential by introducing entry-level housewares to attract new clients, with many finding success in this strategy.
Carolina Bucci highlights that even though her jewelry pieces are expensive, her candles have become a popular, accessible entry point for customers to engage with her brand.
Collaboration with traditional artisans is key for jewelers like Ms. Bucci, enhancing the artisanal quality of her home decor items and connecting to her Italian heritage.
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