California is taking bold steps by mandating social media companies to regulate the spread of deepfakes, especially those that misinform during elections, setting a precedent for regulation.
The new laws aim to either ban or label deepfake content, addressing the urgent issue of misinformation powered by AI technology, while also inviting potential legal challenges from platforms.
As deepfakes can fuel scams and misinformation, California's legislation is seen as a crucial move in combatting these threats, especially ahead of the 2024 presidential election.
Elon Musk's recent deepfake post highlights the challenges posed by such technologies, as they can easily mislead large audiences and violate California's emerging regulations.
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