The wide-ranging report regarding internet use in the UK found that while Alphabet and Meta-owned sites remained the most visited, X had suffered a substantial fall in its total audience - down by 2.9 million in its total adult audience over the past year.
Things were a little less bleak for X if one considers the average daily audience in a month. Year on year, X dropped by 0.8 million, with Facebook and Messenger being the only top ten services to suffer a greater fall, down by 2.6 million. Facebook and Messenger also suffered the greatest drop in average time per day spent by an adult visitor, falling from 32 minutes in May 2022 to 23 minutes in May 2023.
Other findings of note included Microsoft's search engine Bing adding 8 million to its reach between May 2022 and May 2023, almost half of the online adult reach. However, with a total UK reach of 21.9 million, it still trailed significantly behind its arch-rival Google, which boasted a reach of 41.3 million - 86 percent of the online adult population.
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