#audience

#audience

I have zero sense of direction, so when I travel, I rely heavily on my Google Maps app. Before I take a road trip, I mark the points where I need to go, where I will stop for breaks, and how long it will take to get to my destination. A content strategy is the same premise. Content is created to guide users on where they need to go, the stops they need to make along the way, and the destination they should arrive at.

Now you have to be content with half the audience because you have [to] give your opinion... Why shoot for just half an audience all the time? You know, why not try to get the whole [audience]?.