British pubs are currently in a crisis due to a shortage of Guinness, which has surged in popularity and is now subject to strict ordering limitations.
Diageo has confirmed exceptional consumer demand for Guinness and is managing distribution proactively, yet many pubs face supply constraints during the busy festive season.
The recent Guinness shortage has triggered panic-buying in pubs, likened to the toilet roll shortages during Covid, which worsens the situation.
Influencers popularizing Guinness through viral challenges have contributed to its newfound popularity among younger consumers, securing its spot as a trendy drink.
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