"Born to Be Viral: The Real Lives of Kidfluencers" is a docuseries that explores the lives of child influencers and their families. The show features well-known creators like Like Nastya and families at various stages of their influencer journeys. It captures the emotional and financial highs and lows experienced by families involved in content creation. The series also addresses significant questions regarding audience awareness, protection of young creators, and the implications of fame during and after content production. All episodes are available for streaming on Hulu starting July 8.
The series follows the lives of some of the internet's most well-known child creators and the families behind them, exploring monetized childhood milestones.
Director Ines Novai stated that the series features families at different stages, from newcomers to those with accidental viral fame.
The show provides a rare behind-the-scenes look at the emotional and financial highs and lows of life in the spotlight for kid creators.
It raises larger questions about the audience for kidfluencers, how families can protect young creators, and what happens when the cameras stop.
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