"Microsoft is testing bolding the title links in the Bing search results for both the organic and paid listings. I am not sure if this was a bug or a test, but I suspect it was a test."
"This was spotted by Sachin Patel, who posted a couple of screenshots on X - here is one of them:"
"I do not like this, but what do I know?"
"Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah."
Microsoft is testing bolding the title links in the Bing search results for both organic and paid listings. The bolding applies to title links in organic results and in paid listings, increasing the visual weight of titles. Screenshots posted on X display the new appearance and imply an experiment rather than a bug. Community members on X have started a forum discussion about the visual change and its potential impact on user attention and click behavior. The original post expressed personal dislike for the bolding. The post was pre-written and scheduled, and the poster noted being offline for Rosh Hashanah. The change would alter the balance between titles and other result elements if implemented broadly.
Read at Search Engine Roundtable
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