64% of mobile health app users monitor physical activity, while only 19% track sports performance. This indicates a clear focus on everyday health.
Despite the high usage of health apps, user engagement remains a challenge, evidenced by a 34% retention rate after 90 days and just 16% annually.
The global digital health market is on track to expand significantly, projected to grow from $180.2 billion in 2023 to $549.7 billion by 2028, highlighting immense potential.
The design of health apps can greatly influence user retention. Creative, engaging interfaces may transform a sporadic health tracker into a user's dependable health companion.
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