Initially shot for just $35,000, The Blair Witch Project grossed almost $250 million, becoming a pop culture phenomenon that raised questions of reality, influencing the found-footage horror trend.
Strategic marketing by directors Daniel Myrick and Eduardo Sanchez created an air of uncertainty around the film's authenticity, utilizing missing posters for the lead actors and a faux documentary to blur the lines between reality and fiction.
#the-blair-witch-project #indie-film #marketing-strategy #found-footage-horror #ambiguity-in-narrative
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