Warner Bros. managed only a 4.7 percent share of domestic movie-ticket sales over the summer, marking its worst performance since 1982 according to analysts.
The horror comedy Beetlejuice Beetlejuice, released on September 6, became a flash referendum on Warner Bros.' future, grossing $111 million in its opening weekend.
Despite earlier struggles and a 90 percent decline in share price, Beetlejuice Beetlejuice’s success lifted morale at Warner Bros, with executive Michael De Luca celebrating the hit.
Warner's internal climate was bleak due to layoffs and a botched TV deal, but the success of Beetlejuice Beetlejuice has reinvigorated hope for the studio.
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