"While older generations may spend their down time chatting up coworkers at the water stand, Gen Zers are using spare time at their 9-to-5s propping up their phones and filming videos on TikTok. In the videos, younger workers are showcasing the grind-not with singing or viral dances, but with the same mundane meetings, keyboard clacking and lunch breaks any other office worker partakes in. And they're turning these everyday activities into viral videos racking up hundreds of thousands of views."
""What I ate in a day at my 9-5" posted one TikTok user who goes by Meredith Louise. Without any talking, the video takes viewers through some eggs, a sandwich and an apple. Seems like a pretty normal day, but the video amassed 918,000 views."
"Another user, @Loewhaley, although now older than Gen Z, started posting "day in my life" workplace content when most of her work moved virtual in 2020. Since then, her account now has 4 million followers, and she spends her 9-to-5 doing social media and content, leading to paid partnerships with brands like Canva and Microsoft. Gen Z, tired of low wages, turns to content"
Gen Z creators record everyday 9-to-5 activities like meetings, keyboard clacking, and eating at desks and post them on TikTok. These videos often go viral, with examples including videos that amassed hundreds of thousands to millions of views. Eating-at-desk clips are especially popular, showing meals consumed during workdays. Some creators, including those who started during the 2020 shift to remote work, have grown large followings and secured paid brand partnerships. Many younger workers pursue these side hustles alongside low-wage jobs by tapping TikTok creator funds and brand deals. The rise of workplace content presents potential consequences if creators are not cautious.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]