Art Basel Paris, which opened to V.I.P. visitors on Wednesday and runs through Sunday, is the first full-scale, fully-branded Paris event for the fair group since its Swiss-based parent company, MCH Group, took over the running of France's flagship art fair in 2022. This event marks a significant milestone for Art Basel as it enhances the branding and prestige of the Paris art scene, bringing a larger and more organized showcase compared to prior smaller iterations.
The rebranded fair now held in the recently restored Grand Palais, an Art Nouveau exhibition hall originally built for the 1900 World's Fair, features 195 galleries, a 27 percent increase on Paris+. This reflection of growth showcases the demand and interest in contemporary art while providing a historical backdrop that enriches the overall experience for visitors and enhances the cultural significance of the event.
There is an atmosphere of the 19th century but that's glorious. It adds to the Parisian grandeur, said the Antwerp-based contemporary art collector Luc Haenen, who was wearing sunglasses in the sun-drenched nave of the Grand Palais. This commentary encapsulates how the setting and ambiance of the fair complement the artworks presented, elevating the experience into a celebration of both art and architectural history.
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