CBS is bringing 12 dramas and comedies back this week, including 10 of last season's top 15 scripted programs, capitalizing on its dominant ratings.
Each new show, including NCIS: Origins and Georgie & Mandy's First Marriage, shares a common trait: they are all spin-offs from existing CBS franchises.
While some might criticize CBS for a lack of originality, the strategy reflects viewers' desire for comfort and familiarity in a crowded media landscape.
CBS’s approach to brand management, focusing on established franchises and recognizable themes, stands in contrast to the often fractured nature of streaming platforms.
Collection
[
|
...
]