The recent departure of X CEO Linda Yaccarino highlights challenges for the platform. X has experienced a 10% decrease in daily active users as of Q2 2025, contrasting with Threads, which is growing significantly. Threads reached 115.1 million daily active users with 127.8% year-over-year growth, while X remains at 132 million daily users despite a decline. X maintains greater user engagement with an average of 31 minutes spent daily, compared to 8 minutes on Threads. Nonetheless, Threads is closing the gap and represents a strong competitor for X in the social networking landscape.
The Elon Musk-owned social network has seen its daily active user base decline by roughly 10% as of the second quarter of 2025.
In June 2025, Threads' mobile app for iOS and Android saw 115.1 million daily active users, representing 127.8% year-over-year growth; X reached 132 million daily actives.
X users spend an average of 31 minutes per day on the platform in the second quarter of 2025, which was nearly quadruple that of Threads.
Over the past year, Threads' global app daily active users were up 160% year-over-year according to Sensor Tower's data.
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