"Are you bored of AI slop dominating news feeds? Fed up of enshittification? Tired out by advice pollution? Done with polarising content? Giving up social media and rediscovering the joy of boredom? One study shows that time spent on social media peaked in 2022 and has gone into decline since then, according to an analysis conducted for the Financial Times by digital audience insights company GWI."
"Looking at 250,000 adults in more than 50 countries, the analysis found that across the developed world, adults spent 2 hrs 20 minutes a day on social platforms at the end of 2024 on average, nearly 10 percent down since 2022. The largest declines were among young people. We want to hear from you. Are you limiting your time spent on social media or deleted some accounts entirely?"
Many people report frustration with algorithm-driven content, polarisation, and low-quality automated material, prompting some to reduce or abandon social platforms and rediscover boredom. An analysis of 250,000 adults across more than 50 countries by a digital audience insights firm found average social platform use fell to 2 hours 20 minutes per day at the end of 2024, nearly a 10% decline since 2022, with the largest reductions among younger users. Readers are invited to share experiences about limiting or deleting accounts, what they kept, motivations, management strategies, effects on wellbeing, and alternative uses of freed time. Responses can be submitted securely and anonymously, with data retained only for the feature and deleted when no longer required.
Read at www.theguardian.com
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