Apps with highest install rates (CPI) revealed from SplitMetrics report, shows finance and utilities apps have the highest direct installs and engagement rates.
iOS app storefronts consistently outperform Google Play app product pages in conversion rate, engagement rate, and direct installs across Utilities, Finance, and Shopping categories.
Finance apps boast the strongest direct install rates on both platforms, highlighting the importance of strong brand reputation and security.
The Utilities category has the highest engagement rate with 53% on iOS, Finance with 38%, and Shopping with 25%, showcasing user behavior differences across categories and platforms.
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