The mobile app economy is facing challenges, with a reported overall decline in downloads by 2.3% globally and 3.4% in the U.S. in 2024. Competition for user attention is fierce, as most smartphone users only actively use 10-15 out of the 80-100 apps they install annually. Effective retention strategies are crucial as the Aarki report emphasizes understanding user app affinities to enhance engagement. Despite gaming apps leading in downloads, there is a significant year-over-year drop, indicating a shift in user behavior and preferences.
There is intense competition for screen space. Smartphone users explore 40 to 100 apps annually, but only 10 to 15 become daily staples.
Retention of current mobile users is key. The Aarki study sought to make connections between primary apps being downloaded and users' affinity for other apps.
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