Amazon is opting for a practical approach to enhance Alexa's utility by partnering with various companies for tasks like booking rides, reservations, and food delivery.
The new Alexa will aim to complete entire tasks for users, linking to services directly, rather than relying on third-party Skills as it did previously.
According to reports, the partnerships to enhance Alexa's capabilities are still in development, and Amazon emphasizes that product ideas can change before rollout.
Rather than dive into generative AI complexities, Amazon's strategy reflects a desire to improve existing functionalities of voice assistants simply and effectively.
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