Healthcare is undergoing a significant transformation driven by artificial intelligence, altering how patients locate and select medical care. AI has become integral to the patient experience, with many relying on it through smart technology to find quality providers. Practices must adapt by ensuring visibility on AI platforms, as 84% of patients consult online reviews before making decisions. AI customizes search results based on user preferences, making it crucial for healthcare providers to engage actively with these tools to attract and retain patients effectively.
AI is the new digital front door for healthcare practices. It's the invisible force working behind the scenes of Google searches, health apps and chatbots. Experience shows that successful practices are the ones that deeply understand their patients' decision-making process.
Successful practices understand patients' decision-making processes that start online, with 84% checking online reviews. AI sifts through this information for personalized recommendations.
Patients are using AI today on smartphones and smart speakers to find healthcare services. AI provides tailored recommendations based on patient search history.
Being visible on AI-powered platforms is an immediate necessity for growth in healthcare practices, not just a forward-thinking strategy.
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