Google is transitioning towards AI-driven search results, undermining traditional keyword searches that led users to external websites. This change disrupts the business model for many media publishers who depend on referral traffic for advertising revenue. The emergence of AI-generated summaries leads to a reduction in users' need to click through to original sources for information. A growing sentiment of a "Google apocalypse" highlights concerns regarding the sustainability of traditional publishing and the challenges faced in adapting to rapidly evolving search methodologies.
"Now that AI-generated summaries are being integrated into search results, anyone looking for information has less reason to click through to the websites where that information originates."
"For media publishers whose business models rely on referral traffic to bring them advertising revenue, this shift feels nothing short of catastrophic."
"There are two ways to understand this sea change: you can look at the numbers, famously released by Pew and other parties, or you can try it for yourself."
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