Baidu recently showcased a remarkable development in AI technology by featuring a digital version of influencer Yonghao Luo in a livestream event, achieving over 13 million views and generating $7.5 million in sales. Luo, originally known for his engaging teaching methods and successful businesses, represented a breakthrough in real-time audience interaction through Baidu's ERNIE models. In contrast, India's Telecom Regulatory Authority introduced a project to track consumer consent in digital marketing to combat spam, aiming to protect consumers while supporting legitimate marketing practices.
Baidu's AI-powered digital avatar of influencer Yonghao Luo successfully hosted a livestream, achieving 13 million views and generating $7.5 million in sales.
Yonghao Luo's digital avatar was designed to interact with viewers in real time, demonstrating the advanced capabilities of Baidu's ERNIE models to mimic human-like interactions.
India's Telecom Regulatory Authority launched a project to track consumer consent for digital marketing, addressing complaints about unsolicited messages that are sometimes misrepresented as legitimate.
The consent-tracking project aims to differentiate between spam and legitimate marketing efforts, ensuring that consumers who opt in receive targeted messages without receiving spam.
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