"It was almost like currency. Torok is one of more than 70 million people who have participated in the Book It! program, which is celebrating its 40th anniversary this month."
"When you have millions of kids who refer to the program as a core memory of their childhood and school experience, you have created something magical," Carl Loredo, the president of Pizza Hut.
"In exchange for meeting their monthly reading goals, students are given certificates by their teachers. Readers can then bring these documents to a Pizza Hut location and leave with Book It! swag."
"The initiative was founded in October 1984 by Arthur Gunther, then the president of Pizza Hut, in response to a call from President Ronald Reagan encouraging America's businesses to get involved in education."
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