Adobe has launched a redesigned Firefly web app and a new mobile app on iOS and Android, allowing users access to its AI-based image and video generation tools, as well as third-party models from OpenAI, Google, and Flux. The mobile app features prompts for image and video generation, editing, and project storage via Creative Cloud, enabling seamless access between mobile and desktop. Updated features in Adobe Canvas allow video generation, further expanding its utility. Notably, Adobe reports over 24 billion assets created with Firefly, contributing to a 30% increase in first-time subscribers quarter-over-quarter.
Adobe's redesigned Firefly web app and new mobile app aim to attract users by allowing them to generate and edit images and videos across multiple platforms.
Every four months, Adobe's AI features have driven a 30% increase in first-time subscribers, demonstrating significant user engagement with its Firefly models.
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