The Hilton Annual Trends Report indicates that travelers are shifting towards slow travel, favoring relaxation and immersion into local cultures rather than rushed itineraries.
Travelers are prioritizing relaxation, with over 20% indulging in 'Hurkle-Durkling', booking wellness treatments, and seeking disconnection from social media for mental health benefits.
Chris Nassetta, CEO of Hilton, emphasized that travelers want to maximize their experience, preferring 'secondary' destinations like Sardinia and Bodrum for a deeper cultural connection.
The report found that 70% of travelers still seek outdoor adventures and activities, proving that relaxation can coexist with an active travel experience.
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