Software as a Service (SaaS) has transformed the way businesses access software applications, moving from traditional delivery models to flexible, subscription-based cloud services.
SaaS providers handle software hosting, maintenance, and security, allowing users to focus on their primary tasks without worrying about infrastructure.
The key characteristics of SaaS include being cloud-hosted for better scalability and flexibility, alongside subscription-based pricing that ensures continuous access to services.
As SaaS applications grow in popularity, understanding essential marketing metrics becomes crucial for leveraging this model effectively to drive business growth.
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