Startups should use this co-selling technique for successful partnerships with cloud hyperscalers | TechCrunch

To fill that pipeline, buyers need to feel certain that your solution, application, or product is the best, most trustworthy choice, and this is where things tend to fall apart.

With a staggering 17% of the $13 trillion B2B (business-to-business) spending dedicated to it, "co-sell" dominated cloud marketplaces in 2023.

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