Geoffrey Moore observed that established companies often struggle to innovate due to their intense focus on existing success, leading to missed opportunities for new market potential.
The Zone to Win framework categorizes a company into four zones, advocating for strategic management that shifts according to the innovation and market needs prevalent in those zones.
Moore emphasizes that companies should manage their growth zones with an offensive strategy for new initiatives, while adopting a defensive approach for established business lines to fend off disruption.
The framework highlights that to maintain competitiveness, organizations must balance resource allocation across the four zones and be willing to pivot based on market dynamics.
#innovation-management #zone-to-win-framework #geoffrey-moore #business-strategy #product-development
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