Dave Longman from Headforwards discusses the importance of experimentation in fostering innovation within companies. He refers to a Deloitte survey indicating that 57% of CEOs plan to integrate new technologies for growth, yet only 48% of digital initiatives succeed. Longman stresses creating a conducive environment for experimentation as it significantly impacts the success of digital initiatives. He asserts that organizations adopting a mindset focused on innovation can improve their chances of successful outcomes and growth in today’s evolving technology landscape.
"In order to compete and stay relevant in today's rapidly evolving digital landscape, all businesses need to innovate," Longman begins.
"Knowing how to create an effective environment for experimentation and innovation can be pivotal to success or failure. Those organisations that approach digital initiatives in the right way will be the ones to achieve successful outcomes."
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