"It's a dynamic and challenging time across the linear and OTT video landscape, and CTS' Cloud TV was designed to help our customers meet this moment," said Comcast Technology Solutions Senior Vice President and General Manager of Streaming, Broadcast and Advertising Bart Spriester. This statement emphasizes the adaptability that Cloud TV provides in a fast-evolving media environment.
"With Cloud TV, our customers gain access to a next-gen premium platform that lets them manage and monetize their content seamlessly across global streaming, broadcast and advertising audiences - reliably, securely and at scale." This highlights the platform's multifaceted approach to consumption and revenue generation.
The highly flexible and scalable framework of Cloud TV enables media and entertainment companies to centralize live linear TV, FAST Channel, SVOD, AVOD, and TVOD into blended experiences for viewers. This captures the essence of Cloud TV's goal of unifying various content types for better viewer engagement.
Some of the key capabilities of CTS' Cloud TV include modeling, enforcement, and monetization of business policies and distribution rights, showcasing its comprehensive management features for content creators.
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