HE.D group converted two former grocery stores in Kyiv into a 1,615-square-foot Love by the Moon boutique featuring high ceilings and large windows that maximize openness and an ethereal atmosphere through layered lighting. Three central chandeliers resemble floating jellyfish, adding organic softness and whimsy, while accent fixtures sculpt illumination and shadow. Wood appears in varied textures—sanded gloss and brushed grains—layered to evoke fabric; a reception desk with vertical relief slats mimics folds. Chevron parquet suggests couture knitwear; ebony pebble-shaped cocktail tables enliven the lounge. Walls wear buttery cream, doors are burgundy, and generously sized fitting rooms offer backlit mirrors and floral partitions.
Cluttered, and with little character, the principals looked to fashion to help set the tone. "Our main inspiration was the brand itself," says Daria Loban, co-founder of HE.D group. Everything about it speaks of elegance and femininity, from the tactile richness to the authenticity of the materials.
Located in Kyiv, the 1,615-square-foot storefront's high ceilings and large windows allowed the team to maximize the feeling of openness and provide an atmosphere with an ethereal vibe, enhanced by lighting. Three central chandeliers which echo the forms of floating jellyfish combine organic softness and a bit of whimsy. Strategically placed accent fixtures emphasize the gentle interplay between illumination and shadow.
Wood in different textures enhances every area in the shop. Perfectly sanded surfaces with a subtle gloss, or brushed finishes with pronounced grains, are layered to create fabric-like effects. The reception desk, for example, is a focal point, with vertical relief slats that mimic the look of folds. Parquet flooring with a chevron pattern is reminiscent of couture knitwear. Ebony cocktail tables shaped like smooth pebbles bring a chic touch to the lounge area.
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