""I want my designer to be intimately aware of both customer feedback and how money flows through a system. Design is becoming more engineering-focused with new tools, but designers should really focus on Product-Market Fit." A CEO told me this in an interview, which mirrors what I've heard from design leaders. While everyone's talking about "vibe coding" and designer-developer hybrids, executives are quietly looking for something else: designers who think strategically."
"The Last-Mile Problem: why Engineering and AI have the same issue The last-mile problem is a concept from logistics that has been around for nearly 100 years, highlighting the limitations of AI for both Engineering and Design. In shipping, it might cost $1 to transport a package from China to your local post office, but $20 to deliver it to your doorstep for the final mile."
Designers must be intimately aware of both customer feedback and how money flows through a system. Design is becoming more engineering-focused with new tools, yet designers should prioritize Product-Market Fit. Executives are seeking designers who think strategically rather than merely adopting 'vibe coding' or hybrid developer-designer roles. The last-mile problem from logistics exposes persistent limitations for AI and engineering when translating broad capabilities into final-user impact. Transport examples show large cost asymmetries between bulk movement and final delivery, illustrating how achieving the final mile of product success demands human strategic judgment and systemic understanding.
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