U.S. design nerds are obsessed with this British furniture brand. It only them took 20 years to notice it

Russell Pinch reflects on launching Pinch, stating, 'We went, 'what do we want out of life?' and wrote a manifesto... We want to do something we're proud of.' This foundational question guided their design ethos.

Pinch has gained a reputation for 'quiet luxury,' characterized by 'exceptional natural materials, sturdy construction, and silhouettes that feel fresh, but not too 'new.'' Their designs evoke a sense of tradition amid modernity.

With a significant increase in sales—60% in the U.S. in 2022, followed by 34% last year—Pinch attributes its success to a focus on quality products and sustainable growth, setting it apart in a tough industry.

Read at Fast Company